pascual innoventures

The Pascual family created and launched today Pascual Innoventures, a different model of Corporate Venture Capital that aims to identify and develop new businesses that will give a better future to food. It’s an independent society from the company Pascual that looks to find new external opportunities, while maintaining the same value of ‘giving our best’ when looking for startups that are innovating the food tech sector.

Pascual Innoventures is based on 4 pillars: Explore, Invent, Invest and Accelerate.

What sets them apart is the addition of inventing and investing, since most investment programs are purely financial in the agrifood industry. Innoventures’ mission is to help startups in early stages to develop and grow, becoming an accelerator partner that will accompany the process from development to conception to the search for new investors.

This means that the selected startups to participate in the program will have a shared purpose and philosophy with the company, and will operate in all the territories where Pascual is present. Whether it is sustainability, circular economy, animal welfare, or health, it’s the similar values that will allow the creation of the future Pascual companies. 

The ‘Invent’ side of it is the development of tools and necessary processes to create their startups through their own financing, society, talent and way of working.

Who is behind Pascual Innoventures

The ones behind this program are Gabriel Torres Pascual, third generation of the Pascual family and director of Pascual Innova; and Sejal Ravji, a biochemical engineer from University College of London and doctor in rheology, director of Pascual Innoventures. Both have impressive international backgrounds and have gained extensive work experience in different fields before joining this adventure.

Having grown up in the Pascual family, Gabriel Torres affirms that entrepreneurship and innovation are part of his genes passed on from his grandfather – also to not conform to the rules, dream big and take risks. With this making up his DNA and that of Pascual Innoventures’, they are looking towards the big picture and long-term to shape the future of food with innovative startups.

Innoventures and Venvitotech

Innoventures has recently closed a 5-year contract with Venvirotech, a startup in biotechnology that transforms organic residue in bioplastics through bacteria. Together, they will develop a project called “Magic Water” to transform untreated water generated by the company into biodegradable material – achieving a circular economy.

In addition to Venvirotech, Pascual Innoventures is working with several other strategic projects that will bring solutions to some of the most important challenges in the agrifood sector, such as food security, health & wellness and circular economy.

Eatable Adventures looks forward to accompanying closely the growth of Pascual Innoventures and witnessing all the progress they will achieve in the foodtech world.

marc coloma

We know that behind every startup there is a mission to accomplish. We would like to know more about what’s behind Heura Foods.

In an interview with Marc Coloma, we began the conversation with where Heura came from and its biggest milestones achieved so far, most of it he attributed to the amazing community they built through social media. We then proceeded to talk about the challenges Heura faced and how they overcame them; the state of the entrepreneurial ecosystem in Spain, opportunities that could arise and what has changed in the past years. 

When asked what Agri Food Tech means to him, Coloma defines it as “The industry that solves the challenges that the current food system faces through technology.” 

We closed the interview with his thoughts on the development of the Agri Food Tech sector will impact the food industry in Spain and what fundamental investments will be needed to make it happen. 

Read the full interview in Spanish here:

Webinar by ICEX Spain Trade & Investment, with the global network of Economic & Commercial Offices of Spain

We are excited to invite you to this upcoming event on April 13 2021 by ICEX Spain Trade & Investment, together with the global network of Economic & Commercial Offices of Spain. 

The event consists of a series of 4 webinars on foodtech. This initiative revolves around strengthening the business network of the rising Spanish ecosystem, showing it to the world and to present success stories and interesting projects from other countries to enhance collaboration.

Spain is a leader in the European food industry and is developing a highly unique ecosystem with more than 400 startups working hard on developing and improving ingredient production, transformation efficiency and optimizing the sustainability of people and the planet through innovative technological solutions that impact the entire agri-food value chain. These projects also have the potential to ease the access to better food, reduce food waste and limit the impact of industrial waste.

The first webinar on April 13 will bring together companies, entrepreneurs, and startups that are working in the alternative protein segment around the world, both plant-based and cell-based, highlighting the importance of this category in the future of the food system.

There will be two sessions of the same webinar with different local roundtable participants, the first in Singapore and the next in Los Angeles. Both sessions will be approximately 1h30 long.

We will hear from successful speakers in both sessions, including Santi Aliaga (CEO Zyrcular Foods) who will discuss the full integration of the value chain and a few Spanish pioneers such as Bernat Ananos (Co-founder & CSMO Heüra), Giuseppe Sconti (CEO & Founder Novameat) and Iñigo Charola (CEO Biotech Food).

Our CEO José Luis Cabañero (Eatable Adventures) will also join both sessions welcoming the guests and participating in the international roundtable.

Each session also involves different remarkable speakers shown below in their respective locations.

ICEX Singapore Office session

April 13th at 9am (Madrid, GMT+02:00) ICEX Singapore Office session: Register here.

Guest Speakers at the International Roundtable:

  • Low Teng Yong – Deputy Director Food Regulatory Division, Singapore Food Agency
  • Taly Nechushtan, CEO INNOVOPRO
  • Maarten Bosch, CEO Mosa Meat
  • Yee Kwan Seck, Director Agency for Science, Technology and Research (A*Star) Singapore
  • Israel Speaker. TBC

ICEX Los Angeles Office session

April 13 at 6pm (Madrid, GMT+02:00) ICEX Los Angeles Office session: Register here.

Guest Speakers at the International Roundtable:

  • Helen Munday  President Institute of Food Science & Technology
  • José Luis Cabañero, Founder & CEO Eatable Adventures
  • The Good Food Institute, LA Speaker. TBC
  • Juan Aguiriano, Group Head of Sustainability, Technology Ventures, Kerry Taste & Nutrition

You don’t want to miss this event! The webinars will be hosted on WEBEX, after the registration you will receive the link for connecting.

See you there!