Europastry is the world’s fifth-largest producer of frozen bread dough. They are currently present in more than 80 countries, with more than 4,000 bakers, 22 production plants, and 31 sales offices. Cereal, founded in 2016 and located in Barcelona, is Europastry’s principal research and development center. Europastry’s R&D team launches 400 new products a year and develops more than 1,100 projects each year, thanks to an investment of more than 60 million euros
Acceleration Program: Baking the future
Baking The Future was launched for the first time in 2019, in collaboration with Eatable Adventures, in the form of a Challenge to finding the most innovative Spanish startups in the bakery sector. In 2021 Europastry raises the challenge and turns Baking The Future into an international accelerator programme. Three international startups were selected. Among the three selected startups, the Danish startup Agrain, which develops flour produced from brewery waste and which quickly became a success story with a great reception in Europastry’s B2C e-commerce channel, stands out.
“Revolutionary ideas cannot remain just that; they have to be taken to the market. Baking the Future is a program that will last over time; it is fundamental for the sector to generate new concepts and rely on open innovation.”– Ana Thielen, R&D Marketing Manager Europastry
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