Mahou San Miguel launches a new challenge addressed to the entrepreneurial community seeking to find the beverage of the future

  • The brewery along with the accelerator Eatable Adventures, are calling for startups from all over the world to participate in a new innovation challenge for the beverage sector.
  • The selected entrepreneurs will have the opportunity to develop a product test together with Mahou San Miguel’s team of experts.

Mahou San Miguel, a 100% Spanish family-owned beverage company and leader in the beer sector in Spain, launches the Rethink Your Drink Challenge, a new challenge to discover the drink of the future. As part of its Barlab Ventures project, along with Eatable Adventures, one of the three leading global food technology accelerators, the brewery wants to offer an open innovation platform for the entire food and beverage sector.

From today until September 5, startups from around the world with a differential, sustainable and innovative proposal that generates a transformative impact on the traditional beverage industry can submit their applications through the website www.barlabventures.com.

In the words of Miguel Ángel Miguel, General Manager of Transformation at Mahou San Miguel, “BarLab Ventures allows us to unite two of our main commitments: to leverage the possibilities that technology offers in order to provide innovative solutions to new challenges of the beverage sector, as well as strengthening collaboration with other organizations to drive their transformation”. Miguel Ángel, also points out that “we are convinced that through this project we will be able to share with entrepreneurs a common perspective to make bars, restaurants, distributors and the rest of our value chain strengthen their collaboration towards generating wealth, based on aspects such as excellence, innovation, and sustainability”.

José Luis Cabañero, CEO and founder of Eatable Adventures, commented “we are delighted to launch this initiative hand in hand with Mahou San Miguel, a company that is clearly committed to innovation and entrepreneurship”. He also assures that “the beverage sector offers many opportunities for entrepreneurs and startups who seek to offer alternatives and innovative solutions to consumers, responding to the current reality but, above all, to the challenges of the future”.

 

Supporting entrepreneurs

The startups will have to present their innovative solutions in one of the following categories: innovative non-alcoholic alternatives, low alcoholic beverages (4º-7º), traditional categories reinvented, and beverages of the future.

Mahou San Miguel will offer the opportunity to develop a product test with its team of experts to accelerate the success of the winning proposals. In addition, the brewery will make available to the startups its distribution network, support in managing their territorial licenses, as well as in the field of financing, among other services.

Mylkcubator, the global incubation program for cellular agriculture technologies in the dairy industry, kicks off its second cohort

The incubator will help the selected startups in their business and R&D advancement strategies, preparing them for growth and investment rounds.

Pascual, a leading Spanish manufacturer of dairy products and beverages, has launched Mylkcubator 2.0, the second edition of the global incubation program for cellular agriculture technologies in the dairy industry. The initiative has been launched from the group’s Corporate Venture unit, Pascual Innoventures, in collaboration with Eatable Adventures, one of the top three global foodtech accelerators. The first edition of the program had recently been completed by four disruptive startups worldwide.

Mylkcubator 2.0 will last 6 months, from selection to the demo day. The goal is to enroll a new cohort of up to 5 startups or scientific projects, with innovative solutions in the cellular agriculture spectrum for the dairy industry within the following technologies: molecular farming, fermentation based, cell based, and applied technologies in this field. All the details about the program are available on the official website mylkcubator.com.

Pascual Innoventures has flexible venturing models that build, collaborate and support Foodtech startups in its early stages. The incubator will help the selected startups in their business and R&D advancement strategies, preparing them for growth and investment rounds.

In the words of Gabriel Pascual, director of Pascual Innoventures “The quality of the startups selected in the first edition has been amazing and shows us that this is, clearly, the way to go. The visibility of these projects as well as the investment rounds that they are receiving is a sign that the industry is prepared for this technological transition. Pascual has been a pioneer in shaping the path of innovation and non-conformism. An attitude that has been hatched generation after generation from my grandfather until our generation”.

On the other hand, José Luis Cabañero, CEO and founder of Eatable Adventures, has remarked “Mylkcubator has attracted the attention of companies, technology centers and professional investors from all over the world demonstrating that there is a great opportunity in the market to implement scalable technological solutions to future proof the dairy industry”. Proof of this is that investment in the dairy segment has tripled in 2021, compared with 2020, according to Dealroom data analyzed by Eatable Adventures.

The production of dairy products using cell cultures and fermentation techniques, that are complementary within the dairy industry, demonstrate industrial and commercial viability and presents a huge opportunity for the sector from both an economic and environmental point of view.

 

Mylkcubator website: mylkcubator.com

Mylkcubator’s First Demo Day Features Four Startups Developing The Dairy Of The Future Through Cellular Agriculture Technologies

demoday mylkcubator

The first edition of Mylkcubator, the incubation program launched by Pascual Innoventures in collaboration with Eatable Adventures, has held its eagerly anticipated Demo Day event showcasing the advances of the first cohort of startups, at its headquarters in Manoteras, Madrid.

The program not only showcased pioneering dairy projects around the world but also laid the foundation for a new path of development and innovation for the industry to face some of its greatest challenges.

As a culmination of the six-month incubation program, the participating startups presented their final pitches, paving the way for future funding rounds that will allow them to pursue their innovative development and research:  

  • De Novo Dairy, a startup based in South Africa with a mission to create the future of nutrition, the company uses precise fermentation technology to produce animal-free dairy proteins that provide the same sensory experience and nutrition as traditional dairy counterparts. De Novo Dairy is currently developing high-value proteins for the dairy industry.
  • Spanish startup Real Deal Milk develops casein and whey proteins through precision fermentation technologies with the same functional properties as traditional dairy components, with the aim to produce dairy substitutes equivalent to traditional dairy. 
  • Using bioengineering & microbial fermentation, Zero Cow Factory is reinventing dairy ingredients with India’s first milk and milk products (certainly the world’s first A2 milk protein) using bioengineering the microbes & microbial fermentation. The Zero Cow team is developing a proprietary technique to recreate milk proteins to develop real dairy products that are ethical, safe, delicious, and identical to cow milk.
  • Pure™ Mammary Factors based in the USA are accelerating the state of the art in cell-cultured dairy by crashing the cost of production by the development of growth factors used in culture media. The startup aims to make cell-cultured human milk affordable and accessible by selling food-grade off-the-shelf growth factors around the world.

Pascual Innoventures is committed to driving innovation to create a more sustainable future for all, anticipating the current trends that will shape the foods of the future. Due to the success of the first edition of Mylkcubator, Pascual Innoventures has already announced the call for the second edition of the program.

According to Sejal Ravji, director of Pascual Innoventures, “the success of the Mylkcubator Demo Day not only reaffirms the great response this program has had in the sector worldwide but also confirms what we at Innoventures already knew, in order to develop the dairy products of the future we have to continue to invest in transformational innovation and ambitious technological projects, as is the case with the four startups that have been working with us since the start of Mylkcubator six months ago”.

Furthermore, according to Jose Luis Cabañero, founder and CEO of Eatable Adventures, “In the coming years, we expect to see increased innovation in the alternative protein space, with breakthroughs in cellular agriculture and precision fermentation technologies. Mylkcubator is a pioneering global program that is and will continue to be at the forefront of developing the dairy of the future.”