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The second edition of Baking the Future kicks off with four new startups

After the success of the first edition, Cereal, the Innovation Center of Europastry welcomes again four startups with revolutionary projects that will change the bakery sector.
The Israeli startup DouxMatok offers nutrition improvements through sugar reduction solutions; Spanish AgroSingularity develops vegetal-origin sustainable fibers that prolong the useful life of bread. Belgian Ajinomatrix digitizes the measurement of the senses of taste and smell through AI and Colombian Sacha Inchi develops products through innovative crops that satisfy the growing market of superfoods.

The startups selected will participate for six months in the Baking the Future program, a period where they will receive tutoring, advice, and business development.

Barcelona, November 30th, 2022.- After the success of the first edition of the acceleration program Baking the Future, Cereal, the Europastry Innovation Center welcomes again four startups with revolutionary projects that will change the bakery sector.

This year, applications from 11 different countries have been submitted, among which DouxMatok from Israel, Ajinomatrix from Belgium, AgroSingularity from Spain, and Sacha Inchi from Colombia, have been selected.

INNOVATION IN HEALTH, TECHNOLOGY, AND BAKERY SUSTAINABILITY

The projects from the four startups give solutions to the challenges we set when we launch the second edition of the program: sustainability, health, improvement of the customer experience, and technologies aimed at seeking to improve production without losing quality.

DouxMatok, the Israeli startup, offers nutrition improvements through sugar reduction solutions. The perfect response to consumers’ preferences, for a tasteful experience and healthier food.
Belgian Ajinomatrix has digitized the measurement of the senses of taste and smell through AI. Which becomes an essential tool to obtain data that will allow companies in the food sector to take accurate and fast decisions.
AgroSingularity, the Spanish startup, has developed vegetal-origin sustainable fibers that prolong the useful life of bread. Additionally, it allows the preservation of the nutrients and functional attributes of the original plant of the ingredients.
Lastly, Sacha Inchi offers solutions to the needs of the growing superfood market through innovative crops of Latin American biodiversity.

SIX MONTHS TO REVOLUTIONIZE THE BAKERY INDUSTRY

The objective of Baking the Future is to build an open innovation model for Europastry. “We continue to bet on open innovation, a fundamental tool for collaboration with entrepreneurs and our R&D teams to design and escalate the future of the bakery industry” states Ana Thielen, International Marketing Manager at Europastry

Over the next six months the entrepreneurs of the four startups will have all the company resources: workspace, mentoring sessions with the teams of Cereal, Eatable Adventures, and Google. Access to the R&D&I department of Europastry to develop, test, and launch the product to check its viability in the market.

“Thanks to Baking the Future, we brought entrepreneurs from all over the world to Cereal, to respond to the current challenges of the Bakery sector. We are sure that thanks to the collaboration of Europasty and its I&D team these startups will be able to develop innovative solutions, capable of generating great impact in the sector and reach a global scale” affirms José Luis Cabañero Founder & CEO of Eatable Adventures.

After six months of preparation, during the celebration of Demo Day, the four startups will present their projects to a network of private investors and highly qualified experts.

01/12/2022/by Eatable Adventures

Ecosystem, Open Innovation, Partnership

Baking the Future seeks startups for its second edition

Baking the Future, Europastry’s startup acceleration program, begins the selection process for its second edition with Google Cloud and Eatable Adventures as collaborators.
Google Cloud, which recently landed in Barcelona, will collaborate hand in hand with Cereal and its accelerator Baking the Future, to boost the digital transformation of bakery startups.
The startups chosen for this second edition will enjoy a workspace, mentoring sessions, access to Europastry’s R&D department and will gain global impact through direct contact with the most relevant agents of the bakery industry value chain.

Baking the Future, Europastry’s startup acceleration program, opens the selection process for its second edition, which aims to find the next startups that will revolutionize the bakery sector.

After the success of the first program’s edition, we have teamed up with two collaborators that will bring a lot of value: Google Cloud and Eatable Adventures.

Google landed this June in Barcelona with a team of business consultants and experts in digital and cloud marketing to support and boost the digital transformation of companies by working and collaborating hand-in-hand with projects such as Baking the Future.

Google Cloud will be close to the startups in the program, offering mentoring sessions, and providing support on its Cloud services. In addition to being part of the jury that will decide which startups will be with us in this second edition.

On the other hand, Eatable Adventures, the leading company in detecting and promoting the world’s most innovative and disruptive food startups, will offer entrepreneurship and business plan sessions.

“We are proud to continue driving open innovation models with a leading global company like Europastry. Our collaboration started in 2019 with Baking the Future Challenge, a competition to improve processes and operations through the most disruptive startups in the industry and has derived into a more ambitious project with the accelerator program. Being able to activate a collaboration with Europastry, accessing an R&D center like Cereal, is a unique opportunity for any startup whose innovations and technologies apply to the bakery sector.” – Says José Luis Cabañero, Founder & CEO of Eatable Adventures.

SECOND EDITION OF THE BAKING THE FUTURE PROGRAM

The selected startups will enjoy:

A workspace in the Cereal, Europastry’s Innovation Center, equipped with the latest technology.
Mentoring sessions with highly qualified Cereal professionals from the R&D, commercial and marketing teams and the EaTable Adventures and Google Cloud teams.
Access to Europastry’s R&D department to develop, test and launch the product using the latest technologies to move from lab scale to pilot scale at Cereal’s facilities.
Global and direct project presentation with all the bakery’s industry value chain agents.

The drivers for these startups will be sustainability, improved customer experience, health and technologies aimed to improve production without losing sight of product quality.

Those interested in being part of the project can apply from today on the Baking the Future website.

INNOVATION AND EUROPASTRY

Innovation is part of our DNA. The company itself was born from an idea that revolutionized the bakery sector and since then, Europastry has always sought to be at the forefront of the sector, anticipating new trends and offering its customers the most disruptive products. “If you stop innovating you end up losing competitiveness and capacity for growth. That is why it is very important to keep reinventing yourself and never think that what you have is for life,” said Jordi Gallés.

Europastry currently invests 60 million euros a year in innovation and has one of the most avant-garde and pioneering R&D centers: Cereal.

“We have been part of the Baking the Future program and this is the result: a bread made with the flour of beer waste,” explains to us Aviaja, co-founder and CEO of Agrain, one of the startups accelerated in the first edition that came with a project that bet strongly on a more sustainable future of the food industry and that today already has a niche in the market. “Being part of Europastry has been a very good experience. We have met very astute and intelligent people who are passionate about the bakery sector.”

12/07/2022/by Eatable Adventures

Ecosystem, Foodtech, Partnership

Baking the Future closes successfully its first edition and opens its doors to new startups with revolutionary ideas

The first edition of our acceleration program Baking the Future, came to an end yesterday with the celebration of the “Demo Day”, a virtual event that aimed to present the projects of the three accelerated startups and communicate the opening of a second edition.

Innovation is part of our DNA. The company itself was born from an idea that revolutionized the bakery sector and since then, Europastry has always sought to be at the forefront of the sector, anticipating new trends and offering its
customers the most disruptive products. “If you stop innovating you end up losing competitiveness and capacity for growth. That is why it is very important to keep reinventing yourself and never think that what you have is for life“, said Jordi Gallés.

The Baking the Future acceleration program plays a very important role in this constant renewal. Startups help us to innovate and open up new opportunities that allow us to take our products to the next dimension, while at the same time we provide them with all of Europastry’s muscle so that they can grow and develop their projects with the greatest possible resources.

“CEREAL DEMO DAY”

The celebration of the “Demo Day” took place at Cereal, Europastry’s Innovation Center, where the first idea was born and where today we continue to work with great passion to bring to market the best products in the sector. To conclude the first edition of the Baking the Future program, the three accelerated startups presented their projects whose drivers are sustainability and health:

The Chilean startup Done Properly with its cutting-edge technology which, through a bioprocess of fermentations, manages to reduce the amount of salt enhancing the natural flavors of food.
The Danish startup Agrain with its new way of producing food by recycling grains used in the brewing industry.
Spanish startup Bread Free, is the world’s first company capable of creating gluten-free wheat flour to make bread, pasta, and other bakery products.

BAKING THE FUTURE OPENS A NEW SELECTION PROCESS

Building an open innovation model for Europastry is the goal of the Baking the Future program. For this reason, we are opening a new selection process for Those startups that want to revolutionize the bakery sector with projects related to sustainability, improving the consumer experience, health, and food solutions and technologies aimed at improving production without losing sight of the quality of the products.

Starting today, those interested in being part of the project can apply on the Baking the Future website. Selected startups will have access to all the company’s resources – from mentoring sessions, workspace, and access to Cereal’s state-of-the-art technology labs to business plan design – to develop their products and test their viability in the market.

22/03/2022/by Eatable Adventures

Ecosystem, Partnership

Foodtech Opportunities in The Spanish Market

The foodtech sector is an emerging and dynamic sector dedicated to improving the entire food industry value chain sustainably. This intersection between nutrition and technology is changing the traditional food and beverage sector, prompting existing players to rethink many of their insights into manufacturing processes, consumers, and the market in general.

In recent years, Israel has positioned itself as one of the world’s FoodTech leaders, and it has succeeded. In just 70 years, it has managed to turn its threats into opportunities and become a world reference in innovation, responsible for some of the most disruptive and revolutionary technologies in multiple areas.

Investing in Spain’s FoodTech Sector

In our country, investment in the foodtech sector has tripled in one year after national startups have raised 695 million euros in 2021, which is 220% more than the previous year, according to data from ICEX’s recent report. Thus, the Spanish ecosystem is the fifth foodtech ecosystem with the highest investment in Europe after Germany, the United Kingdom, France, and the Netherlands, offering numerous opportunities for innovation, some of which make this country a global benchmark.

Imagine how powerful these two ecosystems would be if they were connected? That’s exactly what happened during the webinar on February 22. The Foreign Trade Administration of the Ministry of Economy of the State of Israel engaged Eatable Adventures and leading Spanish corporations, such as Europastry and Pascual, to be part of the conversation and share best practices in open innovation.

Although we still have many challenges ahead of us, all levels of government, associations, clusters, and large food companies are working simultaneously to address them. We live in the era of collaboration, in which people, startups, investors, and administrations, are allied to build a better future; and of course corporations in the agri-food sector cannot miss this joint work.

Open Innovation Programs: Mylkcubator & Baking the Future

Startups in this sector are undoubtedly an engine of innovation that can bring a lot to the industry. In order to benefit from this, we need to create open innovation programs that identify the best startups to partner with, lay the groundwork for this collaboration, and channel joint efforts that benefit both parties.

Companies of all sizes and nationalities are implementing programs along these lines every day. Important Spanish food companies have developed their open innovation programs, accelerators, and investment arms, such as Pascual’s Mylkcubator and Europastry’s Baking the Future. With these programs, companies can discover new business models, explore new channels with their consumers, reinforce the sustainability of their operations, diversify in categories or geographically and, above all, increase the efficiency of their business.

There are many ways in which companies in the sector work on open innovation, and it will depend a lot on the culture of the company, the position it is in, and the structure it has. In this regard, it is always helpful to have an ally who can advise the company on how to move forward, identify startups to work with, and lay the groundwork for collaboration with them, such as us, Eatable Adventures.

If you want to know more about the Spanish foodtech sector, visit our recent article.

28/02/2022/by Eatable Adventures

Foodtech, Startups-article

Baking the Future kicks off with three revolutionary projects that will change the world of baking

Cereal, Europastry’s new bread and pastry R&D center, hosted the presentation of the startups that will be part of Baking the Future, the first acceleration program in the bakery sector.

After receiving over 100 candidacies with innovative solutions from startups all over the world, three were chosen: Done Properly (Chile), Agrain (Denmark) and Bread Free (Spain).

INNOVATION IN HEALTH AND SUSTAINABLE BAKING

Health and sustainability in food products are the drivers of the solutions presented by the three selected startups.

Thus, Chile’s Done Properly has successfully developed a cutting-edge technology that, through a fermentation bioprocess, reduces the amount of salt in products by boosting the natural flavors of foods.

Denmark’s Agrain, for its part, proposes a new method of food production involving the recycling of grain used in the brewing industry to transform it into flour. This grain has been partially used, as the beer brewing process uses just the sugars and starches. With the flour made by Agrain, it is possible to produce bread products that are more sustainable and have a higher nutritional value.

Lastly, Navarre’s Bread Free is the first company in the world capable of creating gluten-free wheat flour for making bread, pasta and other bakery products. This technology, pioneering in the world, is being developed in collaboration with the CNTA (Centro Nacional de Tecnología y Seguridad Alimentaria).

SIX MONTHS TO REVOLUTIONIZE BREAD BAKING

The goal of the Baking the Future program is to construct an open innovation model for Europastry. In the first six months, the entrepreneurs from Done Properly, Agrain and Bread Free will benefit from all the company’s resources, including mentoring sessions, a workspace and access to Cereal’s cutting-edge laboratories, and designs of business plans, among other forms of assistance, to develop their products and test their market viability.

These months of preparation will be followed by Demo Day, the moment when the startups will present their projects to a network of private investors and highly qualified experts.

07/10/2021/by Eatable Adventures