Tag Archive for: partnership

Baking the Future seeks startups for its second edition 

  • Baking the Future, Europastry’s startup acceleration program, begins the selection process for its second edition with Google Cloud and Eatable Adventures as collaborators.
  • Google Cloud, which recently landed in Barcelona, will collaborate hand in hand with Cereal and its accelerator Baking the Future, to boost the digital transformation of bakery startups.
  • The startups chosen for this second edition will enjoy a workspace, mentoring sessions, access to Europastry’s R&D department and will gain global impact through direct contact with the most relevant agents of the bakery industry value chain.

 

Baking the Future, Europastry’s startup acceleration program, opens the selection process for its second edition, which aims to find the next startups that will revolutionize the bakery sector.

After the success of the first program’s edition, we have teamed up with two collaborators that will bring a lot of value: Google Cloud and Eatable Adventures.

Google landed this June in Barcelona with a team of business consultants and experts in digital and cloud marketing to support and boost the digital transformation of companies by working and collaborating hand-in-hand with projects such as Baking the Future.

 Google Cloud will be close to the startups in the program, offering mentoring sessions, and providing support on its Cloud services. In addition to being part of the jury that will decide which startups will be with us in this second edition.

On the other hand, Eatable Adventures, the leading company in detecting and promoting the world’s most innovative and disruptive food startups, will offer entrepreneurship and business plan sessions.

 “We are proud to continue driving open innovation models with a leading global company like Europastry. Our collaboration started in 2019 with Baking the Future Challenge, a competition to improve processes and operations through the most disruptive startups in the industry and has derived into a more ambitious project with the accelerator program. Being able to activate a collaboration with Europastry, accessing an R&D center like Cereal, is a unique opportunity for any startup whose innovations and technologies apply to the bakery sector.” – Says José Luis Cabañero, Founder & CEO of Eatable Adventures.

 

SECOND EDITION OF THE BAKING THE FUTURE PROGRAM

The selected startups will enjoy:

  • A workspace in the Cereal, Europastry’s Innovation Center, equipped with the latest technology.
  • Mentoring sessions with highly qualified Cereal professionals from the R&D, commercial and marketing teams and the EaTable Adventures and Google Cloud teams.
  • Access to Europastry’s R&D department to develop, test and launch the product using the latest technologies to move from lab scale to pilot scale at Cereal’s facilities.
  • Global and direct project presentation with all the bakery’s industry value chain agents.

The drivers for these startups will be sustainability, improved customer experience, health and technologies aimed to improve production without losing sight of product quality.

Those interested in being part of the project can apply from today on the Baking the Future website.

 

INNOVATION AND EUROPASTRY

Innovation is part of our DNA. The company itself was born from an idea that revolutionized the bakery sector and since then, Europastry has always sought to be at the forefront of the sector, anticipating new trends and offering its customers the most disruptive products. “If you stop innovating you end up losing competitiveness and capacity for growth. That is why it is very important to keep reinventing yourself and never think that what you have is for life,” said Jordi Gallés.

Europastry currently invests 60 million euros a year in innovation and has one of the most avant-garde and pioneering R&D centers: Cereal.

“We have been part of the Baking the Future program and this is the result: a bread made with the flour of beer waste,” explains to us Aviaja, co-founder and CEO of Agrain, one of the startups accelerated in the first edition that came with a project that bet strongly on a more sustainable future of the food industry and that today already has a niche in the market. “Being part of Europastry has been a very good experience. We have met very astute and intelligent people who are passionate about the bakery sector.”

ICEX Webinar – How is the Alternative Protein sector being disrupted in Spain?

Webinar by ICEX Spain Trade & Investment, with the global network of Economic & Commercial Offices of Spain

The innovative and accelerated era we are living in has challenged the food industry to evolve the way it has been operating up until now. Consumers’ interest in alternative protein is increasing globally. In order to take advantage of this opportunity, food industry players must understand the evolving market dynamics and place their bets on innovation.

Spain’s alternative protein industry has grown exponentially in the last few years, demonstrating both the potential of this new market and the challenges that need to be faced by this industry in the upcoming years. As of today, Spain has one of the most prolific ecosystems for foodtech entrepreneurship. The Spanish alternative protein companies saw investment figures rocket by 5,527% in 2021, raising 26 million euros, up from just 0,49 million euros in 2020.

New players in the ecosystem, including big companies, technology centers, and disruptive startups, have contributed to the growth of the plant-based market. Aside from plant-based solutions, fermentation, bioprinting, and cell cultivation technologies are capturing investors’ attention more and more, having a huge potential for innovation, and claiming a much larger share of investment than ever before.

Webinar ICEX

ICEX Spain Trade & Investment, together with the global network of Economic & Commercial Offices of Spain, will host a webinar on June 30, 2022 featuring five Spanish startups and one of the leading technological centers that are disrupting the food industry by using the most innovative technologies to create the foods of the future, in the most sustainable way.

This initiative seeks to strengthen the network of the Spanish foodtech industry, to showcase its successes and interesting projects, and to enhance collaboration.

To make sure you don’t miss out on this opportunity, ICEX is offering you two time slots options that may suit your schedule. 

Register for free in the 9AM CET slot here, and in the 6PM CET slot here.

Guest Speakers at the International Roundtable:

Looking forward to seeing you there!