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Foodtech accelerator opened a new office in Barcelona under the leadership of Patricia Fernández de Arroyabe, appointed VP of Corporate & Government Partnerships.
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The company that already operates in Catalonia with open innovation and government initiatives programs will promote the growth of the local Foodtech ecosystem from Barcelona.
Eatable Adventures, one of the three most important food technology accelerators in the world, expands its management team and opens a new office in Barcelona in response to its expansion in the national and international agrifood market. This decision is part of the company’s growth strategy whose objective is to lead the transformation of the food system towards a model way more efficient and sustainable through the collaboration of governments, corporations, and startups.
Catalonia is a strategic pole for the food industry where the company has already established synergies with local food companies and institutions to select and scale the most disruptive startups that drive innovation through the entire food value chain. To do this, the company has chosen Barcelona to open the new office. Thanks to this expansion Eatable Adventures has appointed Patricia Fernández de Arroyabe as VP of Corporate & Government Partnerships.
Fernández de Arroyabe, who will carry out her functions from the new office in Barcelona is an expert in the agri-food value chain and a specialist in food service, and delivery, mainly. With more than 25 years of experience in the sector, before joining the Foodtech accelerator she held positions of responsibility in Alimentaria Exhibitions, Comess Group, ITW, and AECOC. Moreover, she is the Director of the Master in Innovation, Entrepreneurship, and Gastronomic Management of the BHC and a member of the Advisory Board del European Foodservice Summit.
Patricia Fernández de Arroyabe will have a strategic role in the national and international expansion of the company, promoting collaboration with corporations and governments to boost innovation in the agri-food sector. As she explained “Passion for innovation in the agri-food sector has led me to embark on this new thrilling project. Our challenge is to add every day more food companies and entrepreneurs to the wave of food tech to build the food system of tomorrow ”.
« The agri-food industry is, with no doubt, one of the economical engines of Catalonia. Given the current challenges is necessary to join forces from all agents of the ecosystem not only to strengthen the strategic position of this economy on the world map but also to catch foreign investment in this sector and that this contributes even more to Catalonia’s economy as it’s already happening in other places around the world» commented Fernández de Arroyabe.
With a team of professionals that has doubled its size and turnover in the last two years and the opening of new offices in Spain and other markets, Eatable Adventures continues to consolidate its expansion and leadership in the application of innovation models in the agri-food sector. The accelerator already counts on a solid food tech entrepreneurship ecosystem and ever since its foundation in 2015 has collaborated with more than 30 corporations on 4 continents supporting its growth and international expansion thanks to the implementation of new business innovation models.
