Mahou San Miguel, a family-owned beverage company, 100% Spanish and leader in the beer sector in our country. It produces more than 70% of the Spanish beer consumed outside Spain and is present in more than 70 countries.

In 2022 it launches BarLab Ventures, its open innovation platform for entrepreneurial projects that drive the Food and Beverage sector.

RETHINK YOUR DRINK CHALLENGE

As part of its open innovation platform, the company launched in July, together with Eatable Adventures, “Rethink your Drink”, its first open innovation challenge to find answers to the sector’s major challenges.

The call is open to startups from around the world that have a differential, sustainable and innovative proposal that generates a transformative and sustainable impact on the traditional beverage industry.

More than 100 startups have registered, from which a first shortlist has already been selected. In the coming weeks, the company will announce the selected startups and their innovative proposals.

“We are convinced that thanks to this project we will be able to share with entrepreneurs a common perspective to make bars, restaurants, distributors and the rest of our value chain strengthen their collaboration to generate wealth, based on aspects such as excellence, innovation and sustainability.”

Miguel Ángel Miguel, General Manager of Transformation at Mahou San Miguel.