Foodtech Opportunities in The Spanish Market
The foodtech sector is an emerging and dynamic sector dedicated to improving the entire food industry value chain sustainably. This intersection between nutrition and technology is changing the traditional food and beverage sector, prompting existing players to rethink many of their insights into manufacturing processes, consumers, and the market in general.
In recent years, Israel has positioned itself as one of the world’s FoodTech leaders, and it has succeeded. In just 70 years, it has managed to turn its threats into opportunities and become a world reference in innovation, responsible for some of the most disruptive and revolutionary technologies in multiple areas.
Investing in Spain’s FoodTech Sector
In our country, investment in the foodtech sector has tripled in one year after national startups have raised 695 million euros in 2021, which is 220% more than the previous year, according to data from ICEX’s recent report. Thus, the Spanish ecosystem is the fifth foodtech ecosystem with the highest investment in Europe after Germany, the United Kingdom, France, and the Netherlands, offering numerous opportunities for innovation, some of which make this country a global benchmark.
Imagine how powerful these two ecosystems would be if they were connected? That’s exactly what happened during the webinar on February 22. The Foreign Trade Administration of the Ministry of Economy of the State of Israel engaged Eatable Adventures and leading Spanish corporations, such as Europastry and Pascual, to be part of the conversation and share best practices in open innovation.
Although we still have many challenges ahead of us, all levels of government, associations, clusters, and large food companies are working simultaneously to address them. We live in the era of collaboration, in which people, startups, investors, and administrations, are allied to build a better future; and of course corporations in the agri-food sector cannot miss this joint work.
Open Innovation Programs: Mylkcubator & Baking the Future
Startups in this sector are undoubtedly an engine of innovation that can bring a lot to the industry. In order to benefit from this, we need to create open innovation programs that identify the best startups to partner with, lay the groundwork for this collaboration, and channel joint efforts that benefit both parties.
Companies of all sizes and nationalities are implementing programs along these lines every day. Important Spanish food companies have developed their open innovation programs, accelerators, and investment arms, such as Pascual’s Mylkcubator and Europastry’s Baking the Future. With these programs, companies can discover new business models, explore new channels with their consumers, reinforce the sustainability of their operations, diversify in categories or geographically and, above all, increase the efficiency of their business.
There are many ways in which companies in the sector work on open innovation, and it will depend a lot on the culture of the company, the position it is in, and the structure it has. In this regard, it is always helpful to have an ally who can advise the company on how to move forward, identify startups to work with, and lay the groundwork for collaboration with them, such as us, Eatable Adventures.
If you want to know more about the Spanish foodtech sector, visit our recent article.