With $40 Million projected for 2024, Colombia’s entrepreneurial ecosystem is experiencing rapid growth, driving innovation and investment in the region.
Colombia is positioning itself as a key hub for innovation in the AgrifoodTech sector, solidifying its leadership in Latin America. With a projected $40 million investment in 2024, the country is outpacing others in attracting capital, second only to Brazil, and demonstrating significant growth supported by its vibrant entrepreneurial ecosystem and unique biodiversity.
According to the first annual report “The State of AgrifoodTech in Colombia 2024”, presented by Eatable Adventures, a leading Agrioodtech accelerator, Colombia is home to 163 startups developing innovative technologies to tackle major challenges such as food insecurity, food waste, and unsustainable agricultural practices.
A growing market with untapped potential
The global AgrifoodTech market, valued at $500 billion in 2022, is projected to grow at an annual rate of 8.1%, reaching $730 billion by 2028. Within this context, Colombia stands out for its emerging ecosystem and increasing investments in areas such as biotechnology, robotics, plant-based products, and the circular economy.
While Agrifoodtech investments in Latin America fell from $3.6 billion in 2021 to $1.7 billion in 2022, Colombia has remained resilient, securing its position as the second-largest recipient of investment in the region, surpassing countries like Chile and Mexico.
“The Colombian Agridoodtech ecosystem is still in its early stages, much like the rest of Latin America, except for Brazil and Mexico. However, it is rapidly emerging as one of the most promising in the region,” said Sergio Zúñiga Bohórquez, Regional Vice President for Latin America at Eatable Adventures.
Entrepreneurial talent drives innovation
Colombia’s entrepreneurial talent is a critical factor behind the sector’s success. The country is characterized by a high level of education among its entrepreneurs: 66% hold master’s degrees and 12% have doctorates. Additionally, 78% of startups have at least one woman founder, while 37% of teams are predominantly female.
Startups are concentrated primarily in Bogotá (75%) and Medellín (13%), with founders averaging 38 years of age. This dynamic ecosystem demonstrates a strong focus on sustainable solutions and technological advancements for the food supply chain.
Companies like Rappi, which has secured $2 billion in funding, alongside Frubana, Chiper, and Merqueo, have laid a strong foundation for future initiatives. Beyond logistics and delivery, B2B marketplaces, agri-fintech, plant-based products, and sustainable coffee production have also gained traction.
Challenges and opportunities for the ecosystem
Colombia’s Agrifoodtech sector, despite its growth, still faces significant challenges, including limited technology adoption, with only 30% of small farmers regularly using tech; insufficient funding, as the nearly $2.8 billion attracted in recent years falls short of the sector’s needs; and a weak link between academia and industry, with high-level knowledge from universities and research centers yet to be effectively transformed into scalable startups.
The key to the sector’s continued growth lies in strengthening collaboration between startups, corporations, investors, and public-sector stakeholders, as well as promoting technology transfer from academia to industry.
“The 2024 investment outlook reflects a growing sector with a focus on innovative solutions for the supply chain, sustainable food production, and the optimization of natural resources. To maintain its leadership, Colombia must continue fostering open innovation, enhancing startup acceleration mechanisms, and promoting internationalization,” concluded Sergio Zúñiga Bohórquez.
Colombia has the potential to emerge as a global leader in AgrifoodTech innovation, supported by its biodiversity, entrepreneurial talent, and commitment to sustainability. Addressing challenges such as limited technology adoption, insufficient funding, and stronger academia-industry connections will be essential to unlocking the sector’s full potential.
For more information about the report, download the full document here.
