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Spain Foodtech Partners: Mahou San Miguel

  • December 15, 2022
  • Open Innovation, Partnership

Mahou San Miguel, a family-owned beverage company, 100% Spanish and leader in the beer sector in our country. It produces more than 70% of the Spanish beer consumed outside Spain and is present in more than 70 countries.

In 2022 it launches BarLab Ventures, its open innovation platform for entrepreneurial projects that drive the Food and Beverage sector.

RETHINK YOUR DRINK CHALLENGE

As part of its open innovation platform, the company launched in July, together with Eatable Adventures, “Rethink your Drink”, its first open innovation challenge to find answers to the sector’s major challenges.

The call is open to startups from around the world that have a differential, sustainable and innovative proposal that generates a transformative and sustainable impact on the traditional beverage industry.

More than 100 startups have registered, from which a first shortlist has already been selected. In the coming weeks, the company will announce the selected startups and their innovative proposals.

Miguel-Angel“We are convinced that thanks to this project we will be able to share with entrepreneurs a common perspective to make bars, restaurants, distributors and the rest of our value chain strengthen their collaboration to generate wealth, based on aspects such as excellence, innovation and sustainability.”

 

Miguel Ángel Miguel, General Manager of Transformation at Mahou San Miguel.

Our Locations

Spain

Madrid
Paseo de la Habana 1, Planta 15
28036 Madrid
+34 91 000 1447

Barcelona
Gran Via de les Corts Catalanes 613
08007 Barcelona
+34 93 193 8048

United Kingdom

London
18 Soho Square
London W1D 3QL
+44 (0)20 3807 8781

USA

San Francisco
75 Broadway
San Francisco CA 94111
+1 628 900 3025

Italy

Verona
Viale del Lavoro 8
Verona 37135
+39 045 475 2135

Colombia

Bogotá
Carrera 13 # 90-17
+57 310 8367412

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