Spanish Macco Robotics and First Saudi Chocolate Maker ABEET join forces. The collaboration begins with the implementation of a pilot project in New York, marking the first step in their international expansion.
Spanish tech company Macco Robotics, a leader in robotic technology solutions, has entered into a strategic partnership with the first Saudi chocolate maker, ABEET, through the Grow Food & Beverage Accelerator program. This initiative, led by the Saudi Arabia’s Tourism Development Found in collaboration with Eatable Adventures, The Space, applied Innovation Institute, and IE University, aims to drive innovation in the foodservice sector by incubating and accelerating promising startups. Together, Macco Robotics and ABEET are developing an innovative franchise concept that combines cutting-edge technology with gourmet products, merging advanced humanoid robotics with premium gourmet products, with a view to establishing a global presence.
Founded by Víctor Martín, Macco Robotics is a leader in the manufacturing of humanoid robots for the food and beverage sector, aiming to transform the HORECA channel through advanced technology that optimizes operational efficiency. As part of this partnership, the companies will develop fully autonomous robotic kiosks, operated by humanoid robots capable of interacting with customers and offering ABEET’s high-quality artisanal chocolates and slavery free cocoa in high-traffic, strategically selected locations. These automated points of sale, branded under Saud (“سعود”), present a compelling opportunity for both domestic and international entrepreneurs seeking to invest in a forward-thinking business model that seamlessly integrates cutting-edge technology with traditional craftsmanship.
The inaugural Saud (“سعود”) kiosk is set to be launched at the prestigious Smartech store, located in the heart of Times Square, New York. This project represents a significant milestone for Macco Robotics and ABEET Chocolate, introducing a new concept in the food service industry in such an iconic location. This initial installation will lay the groundwork for subsequent expansions into major European cities, including Paris, London, Madrid, and Alicante, further solidifying the international scope of the franchise.
About Macco Robotics
Macco Robotics is the first humanoid maker focused in the food and beverage sector. Kime is their first humanoid on the market ready to serve drinks and soon to cook. Macco HQ is based in Malaga, Spain, with office in Sevilla, Lisbon, Portugal, NYC, USA and Coimbatore, India
About ABEET
ABEET is the first and finest Saudi chocolate maker based in Madinah, Saudi Arabia that was founded by the businessman Ahmad Suliman Alkhuraiji in 2018. It combines Madinah’s rich heritage with ethically sourced Criollo and Trinitario cocoa, using camel milk and Saudi date powder as natural alternatives to sugar. Cocoa farmers are supported through fair wages and sustainable practices, actively reducing exploitation in the industry. Through its chocolate, ABEET shares Saudi culture, promoting generosity and tradition worldwide while serving the world with integrity, crafting premium chocolate with a purpose.
